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- Texas boasts some of the most desirable suburbs
Texas boasts some of the most desirable suburbs
Plus: Keller Williams legal battle with ex-CEO turns even uglier

🤌 The weekend is this close. Today, we’re looking at Texas’ most desirable suburbs, Keller Williams’ escalating legal battle, the impact of Trump’s tariffs on the state’s economy—and more
Today's newsletter is 861 words — a 3.5-minute read.
1. Texas boasts some of the most desirable suburbs
According to a new study from moveBuddha — an online aggregator of moving companies — Texas was home to three of the top 25 most desired suburbs to move to in 2025.
The study looked at the suburbs of America’s 50 biggest metropolitan areas and created a dataset ranked based on the ratio of planned moves in and planned moves out in 2025.
The highest Texas suburb to make the list was Frisco which came in at No. 5. It also stood out as one of the most expensive suburbs to make the top 25, with an average home price of $671,000.
Georgetown in North Austin also made the list at No. 18 and Houston-area suburb Conroe at No. 19.
2025's top suburbs to move to in America's biggest metros

Click here for a view of the interactive map
2. Keller Williams battle with ex-CEO turns even uglier
An ongoing legal battle between Keller Williams and its former CEO John Davis has escalated with new claims that Davis has made against the real estate company’s leadership.
In the lawsuit first filed by Davis and Jesse Herfel in August 2023, the plaintiffs have accused executive vice chairman John Keller, who is the son of founder Gary Keller, of sexual misconduct.
In a court papers filed Jan. 27 in U.S. District Court for the Northern District of Texas, Davis claims Keller’s accuser was fired after reporting the misconduct.
Davis and Herfel also accuse Keller Williams of creating a scheme to defraud franchisees and reduce their value, then purchase their businesses while they were below market value.
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3. Catch up quick
💸 Homebuyers are making bigger down payments. Coming up with that cash is still a struggle. (CNBC)
🤝 Multifamily developer AvalonBay advances its portfolio through the acquisition of eight apartment communities in Texas. (AvalonBay)
🔑 Why rent-to-own is catching on with wealthy home buyers. (Realtor.com)
😂 13% of homeowners said they’d take their home off the market if they learned their ex was considering buying it. (Clever)
⚠️ What potential FHA layoffs could mean for homebuyers. (CNBC)
💑 Fun read: Weddings are getting more expensive, and some couples are using AI to write their vows. (Zola)
4. 3D-printed homes coming to Austin's Mueller community
Austin-based ICON, which produces 3D-printed homes, plans to break ground this year in Northeast Austin on a dozen two-story houses in the Muller development, the 700-acre site that once housed the city's airport.
The homes will range from 650 to 2,400 square feet across one to three bedrooms. Prices are expected to range from $300,000 to $1.3 million.
This marks the first ICON homes for sale within the city of Austin since 2021.
5. Uber and Waymo launch driverless rides in Austin
Beginning Tuesday, Uber riders in Austin can request a driverless vehicle through a new partnership with Waymo, the autonomous driving division of Google. This marks the first time Uber users in Austin can hail a fully autonomous car, extending service across 37 square miles.
Riders using UberX, Uber Green, Uber Comfort, or Uber Comfort Electric may be paired with a Waymo-operated, all-electric Jaguar I-PACE at no additional cost.
Users can also adjust their preferences to increase the likelihood of receiving an autonomous vehicle or choose a human-driven car if preferred. LINK
6. Texas to face the biggest blow from Trump's tariffs
Texas stands to take the hardest hit of any state under the Trump tariffs on Mexico, Canada, and China, leaving businesses and consumers bracing for higher prices and economic fallout.
Some estimates suggest the new tariffs could cost the average household $830 a year — and that's before factoring in likely retaliatory tariffs from Canada, China, and Mexico.
According to data from the Perryman Group, the tariffs could lead to the loss of nearly 400,000 Texas jobs if they persist for a year – costing the state around $46 billion.
"Because Texas is the origin, destination or transit point of two-thirds of binational trade, clearly, Texas will be more affected than other states that are not as integrated."
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